Need a senior B2B content and copywriter?*

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*who delivers proven results?

**like 26 industry awards, scaling up teams and $millions in revenue?

I’ve delivered commercial results for many clients, including…

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Championing Human to Human content and communication

Whether you’re a brand that serves the human resources profession, or an HR leader connecting your people to your strategy, I can help. 

Keep reading if you’re looking for…

  • A senior B2B and Human Resources writer, content strategist, copywriter and employee comms writer with a proven track record of outstanding results (more than 20 awards for thought leadership campaigns and websites; trusted to create internal comms for multimillion dollar acquisitions)

  • A deep understanding of the people profession and the challenges HR leaders face gained from 10+ years' global experience

  • Strategic communications that connect with your audience and drive behaviour

  • Proven ability to engage the C-suite

  • Strategy and ideas from a Director level marketer (without the price tag) who now offers…

  • Freelance, flexible support for B2B brands, especially those that serve HR.

I’m Hazel, your strategic B2B content marketer, thought leadership writer and consultant

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Want to know more? I’m glad you asked.

I’ve got over 10 years’ experience in global marketing for the HR audience. Much of that was spent writing for and about the global HR profession, but I also have 20 years’ experience in digital content creation and digital marketing, and my campaigns and websites on human resources issues and the future of work have won more than 20 awards.

I help B2B brands who serve the Human Resources profession, whether it’s through: talent acquisition, learning and development, employee engagement; talent retention and management, compliance or employer branding.

I also help strategic Human Resources leaders looking to drive change in their organizations - whether it’s through employer branding, employee engagement, retention comms, Merger and Acquisition comms or change/transformation comms.

My passion for Human Resources and all they do comes from my own experience as a leader in global transformations, scaling up teams at home and overseas - I couldn’t have done it without HR!

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“Hazel’s strength in articulating a brand’s narrative through strategic storytelling, content creation and activation makes her a great ally and asset to a Brand Director.

She truly understands how to shape and create thought leadership and proof points to underpin, or reposition, a brand’s promise. ”
— Michael Carvill, Director of Brand, Project Management Institute

Services for B2B or Human Resources

  • B2B

    Marketing strategy

    Content strategy and consultancy

    Thought leadership program design

    Whitepapers

    Value propositions

    Websites and microsites

    Articles

    Blogs

    Email nurture trails

    Landing pages

    Newsletters

    Social content

    Brand journalism

    I'm a B2B Client →

  • Human Resources

    Change and/or transformation communications

    Employer branding

    Employee engagement

    Merger & Acquisition comms

    Onboarding talent

    Talent retention comms

    Internal comms

    Reward comms

    Intranet content

    C-suite communications

    Leadership comms

    Employee handbooks

    Copyediting HR policies

    I'm a HR Client →

Sounds like what you need?

Let’s talk.

Get in touch