Marketing to Human Resources decision-makers?

A woman with long brown wavy hair smiling, wearing a black shirt and a jacket with a red heart pattern.

Welcome. I’m here to help you deliver results.

I’ve delivered commercial results for many clients, including…

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Are your clients in Human Resources?

You know what you offer can make a world of difference in the world of work.

Do your ideal clients?

This is where I come in…

  • A senior B2B and Human Resources content strategist, writer and copywriter with a proven track record of outstanding results (more than 26 awards for thought leadership campaigns and websites; trusted to create internal comms for multimillion dollar acquisitions)

  • A deep understanding of the people profession and the challenges HR leaders face gained from 12+ years' global experience

  • Strategic communications that connect with your audience and drive behaviour

  • Proven ability to engage the C-suite

  • Strategy and ideas from a Director level marketer (without the price tag) who now offers…

  • Freelance, flexible support for B2B brands that serve HR.

I’m Hazel, your strategic B2B content marketer, thought leadership writer and consultant

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Want to know more? I’m glad you asked.

I’ve got over 12 years’ experience in global marketing for the HR audience. Much of that was spent writing for and about the global HR profession, but I also have 20 years’ experience in digital content creation and digital marketing, and my campaigns and websites on human resources issues and the future of work have won 26 awards and driven millions of dollars in revenue.

I help B2B brands who serve the Human Resources profession, whether it’s through: talent acquisition, learning and development, employee engagement; talent retention and management, compliance or employer branding.

My passion for Human Resources and all they do comes from my own experience as a leader in global transformations, scaling up teams at home and overseas - I couldn’t have done it without HR!

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“Hazel’s strength in articulating a brand’s narrative through strategic storytelling, content creation and activation makes her a great ally and asset to a Brand Director.

She truly understands how to shape and create thought leadership and proof points to underpin, or reposition, a brand’s promise. ”
— Michael Carvill, Director of Brand, Project Management Institute

Sounds like what you need?

Let’s talk.

Get in touch