Do you provide Human Resources services or products?

Welcome.

I’m here to help your HR business grow.

A woman with long brown wavy hair smiling, wearing a black shirt and a jacket with a red heart pattern.

I’m Hazel Maclaurin.

I help Human Resources businesses grow through strategic marketing and sales support.

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I’ve delivered commercial results for many clients that sell Human Resources services, including:

Logo with a stylized compass and the text 'Korn Ferry'
Logos of a red circle with a black center and a red arrow pointing right, next to the word "access" in black text.
The logo of the Community Impact Project (CIPD) in purple letters on a black background.
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Recruitment & Employment Confederation logo with blue and gray text
Project Management Institute Logo
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I offer fractional Head of Marketing support, marketing consultancy, go-to-market strategy, fractional Head of Content services, campaigns, thought leadership, social media, sales enablement, support and strategy for organisations that offer Human Resources services and products.

Why work with me when you’re selling Human Resources services?

Friendly professional woman smiling with arms folded across her chest

  • Over $1billion in pipeline and millions of dollars in revenue created for HR clients

Discover my services

  • 13 years’ global experience marketing to people decision-makers: CHROs, Chief People Officers, Heads of Talent, Talent Acquisition, Talent Management, Learning & Development, Employee Engagement, Equity Diversity and Inclusion, Reward

  • 26 industry awards

My passion for the Human Resources profession and what they contribute to the world of work stems from several experiences:

  • I’ve previously created and led a global, in-house content team consisting of 4 managers and 16 hires for a multi-million dollar non-profit organisation operating in over 100 countries.

  • I’ve been UK-employee number 3 and helped source and set up a London/UK office for a US-headquartered brand.

  • I’ve worked in-housed for several leading Human Resources organisations and consultancies: the UK’s Recruitment & Employment Confederation; the global HR consultancy Hay Group; and the global Executive Search and Talent Advisory firm Korn Ferry.

When I was in my biggest roles, tasked with delivering digital transformations and organisational change, the only way I could succeed was with the right people in my teams. And to attract, find, hire and keep those people, I needed help from Human Resources professionals.

Quite simply, I couldn’t have done my job or delivered what I needed to deliver without HR!

How I help my clients sell their HR services and products

  • Target with arrow hitting the bullseye

    Fractional Head of Marketing

  • Two hands using a stylus to sign a document on a tablet, with another hand holding the tablet

    Project based marketing consultancy

  • Graphic with a play button, an eye icon, and a picture frame, suggesting media or video content.

    Thought leadership campaign design and executions

  • Icon of a person with a speech bubble.

    Client value propositions and positioning statements

  • Hand holding a smartphone displaying a heart icon, with a checkmark icon in a circle nearby.

    Personal branding and narratives for founders

  • Hand making an OK gesture with icons of a heart and a message below

    Omnichannel campaigns

  • Hand holding a pen writing on a clipboard with documents

    Messaging creation and refresh

  • Icon of two overlapping documents with a red corner, and lines indicating text, on a white background.

    Whitepapers and Digital PR

  • Illustration of a paper airplane with a blue circle containing a face in the foreground.

    Digital outreach and email marketing

  • Computer monitor displaying a document with gear icons on either side

    Internal comms for campaigns

  • A webpage with an image thumbnail and a play button, indicating a video or media content.

    B2B social media and social selling

  • Hands holding a tablet with a document or form on screen.

    Sales enablement

Text inside a speech bubble that says, 'WHAT CLIENTS SAY ABOUT ME' in blue and peach colors.
“Hazel’s strength in articulating a brand’s narrative through strategic storytelling, content creation and activation makes her a great ally and asset in this competitive, noisy landscape.

She truly understands how to shape and create thought leadership and proof points to underpin, or reposition, a brand’s promise. ”
— Michael Carvill, Director of Brand, Project Management Institute

Sound like what you need?

Get in touch