Services for B2B clients

Let me help you help your HR clients

You know what you do creates and delivers outstanding value.

Do your clients?

Let me help you help them.

Together we’ll cut through the noise.

You share your offers’ features and benefits with me, and I’ll distil them into compelling reasons WHY your customers should BUY*.

*from your firm and not the other ones.

I do this through:

  • Consultancy

  • Thought leadership

  • Campaign design

  • Whitepapers

  • Value Propositions

  • Campaign copy

  • Website copy refreshes

  • Ads and socials copy

  • Scripts (audio and video)

  • Email nurture sequences

  • Blog posts

  • Articles

Those are the main ways I serve my B2B clients, but I’m always open to new projects.

I also have a trusted, global network of podcast and video professionals, if you need any audio or audiovisual help.

Great B2B marketing isn’t a cost - it’s an investment.

When calculating your ROI, what would the value be to your organization if you could?

  • Decrease your time and cost per acquisition by 5%?

  • Increase traffic to your landing pages and website by 5%?

  • Connect directly with the HR audience you serve – whether that’s the CHRO, L&D, Reward, Talent or Employee Engagement?

  • Engage the elusive C-suite?

  • Create a pipeline of interested, qualified prospects eager to hear from you?

And these are just a few examples!

I’ve delivered the following for B2B brands:

  • Global thought leadership campaigns that contributed millions in revenue

    View portfolio

  • Global client value proposition for Hay Group rebrand

    View portfolio

  • Multiple global HR product launches including EdTech and HRTech

    View portfolio

  • Research based PR that got picked up by 50+ outlets

    View portfolio

  • Several multi-award winning global thought leadership campaigns

    View portfolio

  • Award winning website relaunches

    View portfolio

I’d love to help you deliver your business results, too.

Strengthening your team

As an ex-inhouse Director of Content for a global organization, I can also help you develop your internal team. In my last role I was mentored by Bob Safian, former editor of Fast Company (what an education!). Now I can share my experience and knowledge to strengthen your team.

Previously I have:

  • Created and led a global digital content department, consisting of four managers and 20 total personnel across content marketing, content products and instructional design;

  • Opened a UK satellite office in London (from a US headquartered organization) and hired UK based content professionals into the team;

  • Led several omnichannel global thought leadership campaigns;

  • Delivered tone of voice training for a 6,000 person global organization;

  • Developed several enterprise content strategies; and,

  • Participated in many global digital transformations.

If you need help strengthening your team, get in touch!

Flexible working to suit your needs

    • You need a lot of content and/or communications producing over a minimum of three months;

    • You want to augment your team with flexible, expert support so they’re free to deliver other priorities;

    • You need someone to come in, slot into your team, come up with ideas and most importantly, implement them;

    • You want to hire a Director level content marketer, copywriter and communications specialist without committing to a full time role’s price tag!

  • Most clients choose to work with me on a retainer basis. It means I really get embedded into how the organisation ticks, what they stand for, who they serve, and how to communicate all that for the biggest impact.

    The more I work with you, the better and faster I get at creating content that works for you and your audience.

  • Retainers start from £750/month. That investment could get you:

    • 1 x longform newsletter, OR

    • 1 medium-long blog post, OR

    • 5 x LinkedIn storytelling posts

    These are just examples – get in touch with your requirements for a bespoke quote.

Retainers

    • You have a specific deliverable in mind but no capacity to do it internally;

    • You don’t need lots of content or copy assets producing – just a few targeted pieces;

    • You want ideas and creativity quickly distilled into deliverables;

    • You want support for a short amount of time and then you and your team will take it from there.

    • Product or service naming

    • Client value propositions

    • PR content for a product launch

    • Content strategy consultancy

  • One off projects start from £1500. That investment could get you:

    • 1 x 300 word Landing page and 5 x social ads pointing users to it

    • 6-8 email nurture sequence

    • Three name options and straplines for a new product or service

    These are just examples – get in touch with your requirements for a bespoke quote.

Project basis

What if you don’t know what you need?

Sometimes you’re not quite sure what it will take to get what you want.

That’s fine! Let’s book a free, no obligation Discovery Call.

I’m happy to prepare a quote based on either deliverables or a day rate – whatever your preference is. But to save us all time, I’m upfront about where my fees start from.

Retainers start from £750/month (minimum investment £2250)

One off projects start from £1500

Want to see what that investment could get you? Have a look at my rates and process.

Ready to talk?

Let’s get that free, no obligation Discovery Call in our calendars!