Rates and Processes

I pride myself on working flexibly to suit your needs. Broadly, most clients choose to either work with me on retainer or bring me in occasionally for specific projects.

Please note: my rates reflect my level of experience as a Director and senior content and copywriting professional and are in line with senior rates suggested by ProCopywriters.

Remember, when you hire me, you’re getting:

  • my 10+ years’ experience creating content for the Human Resources sector

  • my 20 years’ experience in copywriting and content strategy

  • my global, Director level expertise as a previous Head of Content

  • my track record of results - 24 awards and millions of dollars of revenue.

Speaking of results, how much would your business value…

  • A 5% increase in sales?

  • A 5% decrease in cost per acquisition?

  • A 5% increase in job applications?

  • A 5% increase in retention rate?

Scroll down for pricing options

Work with me on a Retainer basis

This is ideal for you if:

  • You need a lot of content and/or communications producing over a minimum of three months;

  • You want to augment your team with flexible, expert support so they’re free to deliver other priorities;

  • You need someone to come in, slot into your team, come up with ideas and most importantly, implement them;

  • You want to hire a Director level content marketer, copywriter and communications specialist without committing to a full time role’s price tag!

Examples of retainer deliverables

  • regular blog creation

  • monthly newsletter curation and creation

  • Multi-part thought leadership campaigns

Why choose to work with me on retainer?

Most clients choose to work with me on a retainer basis. It means I really get embedded into how the organization ticks, what they stand for, who they serve, and how to communicate all that for the biggest impact.

The more I work with you, the better and faster I get at creating content that works for you and your audience - and delivers your business goals.

Retainer Pricing (and what it buys you)

Retainers start from £750/month. That investment could get you:

1 x longform newsletter (external or internal)

OR

1 medium-long blog post, including expert interview and research

OR

5 x LinkedIn storytelling posts for your CEO

These are just examples – tell me your requirements for a bespoke quote

Work with me on a Single Project

This is ideal for you if:

  • You have a specific deliverable in mind but you just don’t have the capacity to do it internally;

  • You don’t need lots of content or communications produced – just a few targeted pieces;

  • You want ideas and creativity quickly condensed into deliverables;

  • You want support for a short amount of time and then you and your team will take it from there.

Examples of Single Projects

  • Merger and Acquisition internal communications

  • Employer branding articles in third party publications

  • PR content for a product launch

  • Product or service naming and value propositions.

Project Pricing (and what it buys you)

Single projects start from £1500. That investment could get you:

1 x two page employer branding article

OR

1 x Landing page + 4 x emails in a nurture sequence for a specific product

OR

A two-page tone of voice guideline document

These are just examples – tell me your requirements for a bespoke quote

What if you don’t know what you need?

If you’re not quite sure what you need - that’s absolutely fine. Let’s chat!

I’m happy to prepare a quote based on either deliverables or a day rate – whatever your preference is.

But to save us all time, I’m transparent about my starting rates upfront.